Jeweler and luxury watch retailer Jacob & Co. has entered the virtual world with the launch of its latest collection of watches. In collaboration with UNXD, they released “Astronomica Metaverso“.
Astronomica Metaverso is a collection that depicts the universe in different forms
Jacob & Co. built the collection based on the story of their Astronomia series, showing multiple accounts of the universe. In addition, they unveiled the first three of the eight watches in the collection on Wednesday. They say that all cheap watches are inspired by the planets of the solar system, with the exception of Pluto. They released the first three watches, Venus and Mars: unique physical timepieces with NFTs.
This isn’t the company’s first venture into the NFT space. Last April 2021, Jacob & Co. launched the NFT timepiece. Its SF24 tourbillon watch sold for $100,000 at auction.
Jacob & Co. CEO Benjamin Arabov said they used custom comics and cinematic films to showcase the story and creation of the series. He calls it crypto comic culture. He said they want watch and crypto enthusiasts to indulge their imaginations. At the same time, they can unlock new experiences with this latest collection.
Additionally, car owners can use the NFT watch as a membership pass. It offers owners digital, physical and experiential privileges of the future. Additionally, it allows owners to participate in future Jacob & Co. digital events.
UNXD co-founders Shashi Menon and Nick Gonzalez said they were impressed that physical luxury watches were a major part of the launch.
“These physical watches show that fake Jacob & Co. is committed to doing something truly innovative in this space,” Menon said. “We’re excited about this deeper investment in the field, and we think collectors will respond.”