Bremont // Jaguar: What motivated this iconic collaboration?

Bremont first established a partnership with Jaguar in 2010, when the brand developed a unique dashboard clock for the Jaguar C-X75 car and continued to produce a series of Jaguar watches.

Jaguar E-TYPE series
In 2014, Bremont launched a custom watch to celebrate one of Jaguar’s most iconic models, the lightweight E-Type. Ian Callum, Jaguar design director at the time, explained how he wanted a watch that was exquisitely designed but captured the spirit of lightweight, and found that Bremont had achieved his goal perfectly. A series of six limited edition watches are matched with six exclusive lightweight Model E cars.

Due to the overwhelming popularity of these watches and the call for easier-to-use versions of limited edition watches, Bremont launched two new Jaguar watches based on the Lightweight E-type road version a year later.

MKI and MKII watches pay tribute to the iconic Jaguar speedometer and the clear “tachometer” in the dial, and also bring restrained but eye-catching colors to the watch. It can be seen through the sapphire crystal back cover that the mechanism once again draws design inspiration from the E-Type with the weight of the automatic “steering wheel” winding. More images of cars can be seen on the “tire tread” wrapped around the crown.

Jaguar Type D
Nearly ten years after the Bremont/Jaguar journey, Bremont launched the D-Type watch.

Jaguar D-type won the 24 Hours of Le Mans three times between 1955 and 1957. To celebrate the British racing icon, Bremont designed a mechanical chronograph to bring the wearer back to the golden age of motorsport .

The blue dial timepiece is inspired by the pantones of the Ecurie Ecosse Jaguar racing team and is limited to 300 pieces (because the Type D is classified as a 300 bhp car). The large exhibition sapphire caseback showcases the exquisite mechanical movement and the now iconic complex Jaguar steering wheel-inspired rotor.