The supercar world is characterized by the most advanced disguised as numbers. The McLaren Speedtail is no exception: 1,050 to 2.37 from 1050 and 403. In other words, from a top speed of 403 km/h with a top speed of 1,050 horsepower and a weight of 1,430 kg to a unit price of 2.37 million euros-including additional costs. In this world, it will never be too big in terms of performance, expenditure and forward thrust. This is why it can be said that in many ways, Richard Mille’s self-image of watches is much more than the ideal of a super sports car. The brand’s slogan is “racing machine on the wrist”, and this is for a reason. The new RM 40-01 McLaren self-winding tourbillon combines the two worlds in the best way.
Richard Mille – Innovator
At present, Richard Mille’s success seems almost inevitable. After all, it is so unique and expensive that its watch marks its wearer as the highest earner. Aesthetically speaking, they are distinctive and innovative, and can communicate with a new generation of collectors. swiss Richard Mille‘s watches are not elegant pieces with tailor-made suits, but to inspire those who are more relaxed and less traditional in high-level life. This is a high-tech watch for hip-hop singers, emerging billionaires, sports icons and novices with large sums of money.
In other words, for the zeitgeist of 1999, the meaning of this brand is not just justice, it also represents a bold idea in 1999. The Frenchman founded his own company with the support of minority shareholders of Audemars Piguet and launched his first watch in 2001. The watch RM 001 tourbillon limited edition 17 pieces, the price at that time was a staggering 135,000 US dollars. Since then, Richard Mille no longer only relies on gold and platinum, but combines them with innovative technical materials. These include titanium alloys and even the company’s own composite materials, such as Carbon TPT or Quartz TPT. In addition, the development trend of sapphire crystal case is also largely due to Richard Mille (Richard Mille).
Understand the brand
Mille works with companies like Rafael Nadal and Pharrell Williams, to name just two people. In addition, since the beginning, he has been emphasizing the connection between watches and motorsports. His watch sees itself as a race car on his wrist. Since the early days, these watches have become fans of Formula, let alone their sponsors. In addition, when the sales of the entire watch industry fell after the financial crisis, Mille did not reduce its high prices, but increased their prices.
Today, Richard Mille (Richard Mille) is considered one of the most valuable brands in the industry. The thousands of watches to be produced each year are sold so fast that boutiques usually only display a few models. Naturally, prices on the second-hand market exploded as a result. It is almost inevitable that such a brand will cooperate with Hyper-Watches and McLaren sooner or later.
In the world of supercars dominated by Italian manufacturers, McLaren has won a respected position in just a decade. Like Richard Mille, the company did not succumb to its long-established competitors. Instead, it relies on respect for Bruce McLaren’s name in racing and sports car-related expertise.
Today, it is believed that McLaren racers have surpassed races with horses and bulls in the logo. However, its image can be said to be less attractive overall. This makes the cars appear more sober and objective, but also gives them extra performance charm. From London Senna and P1 to 720S to GT.
After the initial collaboration between Richard Mille and McLaren Racing, the subsequent collaboration with McLaren Automotive is almost inevitable. After all, the connection between these two brands is more than just a marketing plan.
New Hyper-Watch: RM 40-01 automatic tourbillon McLaren Speedtail
People who can spend 2.37 million euros on a car will indeed be very rich. For most people, this is unimaginable, even absurd, and it is fair to say that most buyers of McLaren Speedtail (McLaren’s fastest supercar to date) may have gone through a lot of hard work. Gained this kind of financial freedom and cleverness. Therefore, it can be assumed that many such buyers have indeed made wise investments.
Richard Mille RM 40-01 McLaren self-winding tourbillon watch. If Speedtail watches insist on producing only this number and are initially offered to owners of three-seater cars, then similar value development can be expected. Part of the reason is that this time, there are even fewer watches in the global collector community. And, of course, the community is particularly eager to get any new works from Richard Mille.